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Adidas

 Mission

To be the best sports brand in the world.

Athletes do not settle for average. And neither do we. We have a clear mission: To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience. 

Purpose

Through sport we have the power to change lives

Our purpose, ‘Through sport, we have the power to change lives,’ guides the way we run our company. We strive to expand the boundaries of human possibility, to include and unite people in sport, and to create a better world. 

About

Inspired by our heritage, our brand is rooted in sports and the culture born from it. Headquartered in Herzogenaurach, Germany, we’re a global leader in the sporting goods industry, employing 62,035 worldwide and generating sales of €23,683 million in 2024.

Mango

We are Mango. We create fashion!

At Mango we have a passion for everything we do. We are the place where creativity,

innovation, diversity, digital transformation and sustainability come together,

in order to develop projects on a global scale. At Mango you can release all your potential

and creativity to take it much further. We are a team with a major goal: Taking Fashion Further.

Circularity, at the heart of the garments. We are training our design and purchasing teams in circular design and are prioritizing the use of easily recyclable compositions at the end of the garment's life.

Mango distributes its brand through different but fully-integrated channels, combining company stores with franchises, retail with wholesale and a significant online activity through e-com. This combination differentiates the company, being one of the few that operates with a distribution ecosystem with such characteristics.

Pedro

The Pedro Identity

“We Create Effortless Fashion Essentials to Empower Confidence in Individuality”

A name that stems from humble beginnings and also embodies one of our design ethos – 

“Effortless with a twist, Essential with a hint” 

The inconspicuous E in the name epitomizes our 3 brand pillars. 

 Our Story

Our Commitments – Equality

Our Purpose – Empowerment

Our Design Ethos – Effortless

“At PEDRO, we believe we can create a better world by empowering individuality through the art of fashion”

By relating, refining and reinventing, we create updated essentials that blends seamlessly into different wardrobes of style. Enabling individuals to celebrate & express their unique identity that goes beyond skin deep.

With empathy at the heart of PEDRO, we curate and create with a curious mind, constantly evolving with the world around us, to empower people with confidence that transcends through time, race or gender.

Bonia

Purpose

A lifestyle brand that creates both timeless and reimagined classics, BONIA curates a seasonal collection of bags, accessories and footwear – each piece crafted to be loved and stand the test of time as a companion for life. With a vision rooted in craftsmanship and individuality, BONIA aims to fuel your sense of self-expression and exploration.

Value (The spirit of BONIA)

Since our earliest days in the 1970s, we have been on a mission to develop luxury and lifestyle goods that speak to every BONIA woman – not just what’s on their shoulder, but what’s in their lives. The spirit of BONIA approaches life with an ethos of adventure and romance, hoping to inspire, and continually explore new ways to empower our community.

Our Mark, Your Style

Our best-selling style since 1974, the BONIA Monogram takes our commitment to craftsmanship to the forefront. The Monogram Collection is especially designed for those with a refined taste and a strong sense of personal style. These pieces are crafted so their classic beauty can be shared for generations to come.

Charles & Keith

Vision

To be the most admired global fashion-forward company.

Mission

We bring joy and excitement by empowering our global communities to express themselves freely through fashion.

Value

Collaboration Embracing teamwork and shared goals to drive collective success, valuing each member's unique contributions.

Creativity Fostering innovation and originality, encouraging fresh ideas that push boundaries and elevate our brand.

Purpose-driven Ensuring every action aligns with our mission, creating meaningful impact and value beyond profit.

Empowerment Providing resources, autonomy, and encouragement for individuals to thrive, grow, and make informed decisions.

Respect and Openness Building a culture of mutual respect, inclusivity, and transparency, where diverse perspectives are welcomed and valued.

Crocs

Purpose

Crocs exists to bring comfort and versatility to every step, empowering individuals to embrace their unique style with confidence and ease.

Value

Playful Expression

We believe every step should reflect bold creativity and individuality, with designs that inspire joy and self-expression.

Comfort & Function

Growing feet deserve softness, flexibility, and support. We prioritize all-day wearability and child-safe materials.

Family Trust

We design products parents can rely on — safe, washable, and made to last through every adventure.

Freedom to Explore

We champion the freedom to move, run, and grow — from first steps to fearless leaps.

Values

Cultural Wealth

We draw from diverse global influences, mixing cultures and references to create something true and unique for consumers.

Collective Spirt

We believe that all stories of achievement, small or large, are fuel for life and should be celebrated.

Freedom to Dream

We help individuals break down patterns and stereotypes, always realizing their value.

Emotional Comfort

Less aloofness and more authenticity. We want to cultivate honest impact and true connections.

Ipanema

Purpose

Ipanema's role is to help recharge and potentiate the energy that already exists within this woman, so that she can face her journey in the best possible way. We want to be supportive and receptive, always running alongside them.

Value

CULTURAL WEALTH

We value the cultures, mixing them and considering different contexts and references, to create something true and unique for consumers.

COLLECTIVE SPIRIT

We believe that all stories of achievement, small or large, are fuel for life and should be celebrated.

FREEDOM TO DREAM

We help them to always realize their value, breaking down patterns and stereotypes.

EMOTIONAL COMFORT

Less aloofness and more authenticity. We want to cultivate honest, direct and true conversations without ever losing care and affection.

Ipanema Kid

Purpose

Ipanema Kids exists to support the joyful, energetic journeys of children — helping them explore the world in comfort, color, and confidence.

We create safe, expressive footwear that lets every child shine in their own way — while giving parents peace of mind.

Value

PLAYFUL EXPRESSION

We believe every step should be full of joy, color, and creativity. Our sandals reflect the bold imagination of kids.

COMFORT & CARE

Growing feet deserve softness, flexibility, and support. We prioritize all-day wearability and child-safe materials.

FAMILY TRUST

We design products parents can rely on — safe, washable, and made to last through every tumble and adventure.

FREEDOM TO EXPLORE

We champion the child’s freedom to move, run, and grow — from first steps to fearless jumps.

SUSTAINABLE FUTURE

Like the adults in their lives, kids deserve a planet-friendly future. Our sandals are made with recyclable, eco-conscious materials.

Grendha

Purpose

Grendha is a brand to  support daily life and recognize the strength of women building a

collective journey of freedom and independence.

Values

CULTURAL WEALTH

Valuing and highlighting the diversity of Brazilian culture in its

roots, festivals, arts, and rituals.

COLLECTIVE SPIRIT

Investing in projects that promote entire communities and

consider social and sustainable objectives.

FREEDOM TO DREAM

Creating spaces and paths so every woman has the freedom

to pursue her own dreams without judgment.

EMOTIONAL COMFORT

Recognizing fashion as a psychological resource and building

narratives in fashion that are more empathetic and affective

Zaxy

Purpose

Zaxy exist to awaken the different versions of the same woman, highlighting the creativity that comes from the street in a fashion that is multiple, spontaneous and belongs to everyone.

We are an accessible and authentic brand that shares real-life stories, where trends are scenarios and women are protagonists of change.

Zaxy doesn't like to create definitions, we prefer to look at sensations:

Values

CULTURAL WEALTH

Respect, empathy and interaction with every form of diversity.

COLLECTIVE SPIRIT

Building a safe, comfortable and open to dialogue place.

FREEDOM TO DREAM

Fashion as a welcoming and non-oppressive way of expression.

EMOTIONAL COMFORT

Creativity is born from curiosity, restlessness and constant change.

The Face Shop

Vision

Global affordable K‐Clean beauty brand with high performance” capturing its vision of

delivering K‐beauty rooted in nature and science at great value.

Mission

The Face Shop is a South Korean skincare and cosmetics brand that kicked off in 2003 with a

powerful mission: to make natural, high‐quality beauty accessible to everyone at affordable

prices.

Inclusive Value

Inspired by The Body Shop model, it positions itself as mid‐priced yet 20‐30% more affordable

than competitors in South Korea, delivering "value, variety and quality

Purpose

Natural‐StoryTM & Clean Beauty

At the core of its identity is the “Natural Story” philosophy: The Face Shop crafts formulas using

botanical ingredients like rice, green tea, calendula, chia seeds, grains, mineral water, and

oriental herbs. It also strongly emphasizes clean beauty, minimizing harmful components like

parabens, mineral oils, or animal‐derived ingredients in many products.

1 NOM

Explore a new lifestyle

Vision 

1NOM as a leading store for quality, affordable, and trend driven products, empowering customers to explore a better lifestyle and create a standard through a diverse range of beauty, fashion, and household items.

Mission 

1NOM is committed to offering of high-quality products at affordable prices. We aim to create a delightful shopping experience by anticipating our customers' needs, fostering a welcoming store environment, and continuously evolving with the latest trends. Through our dedication to customer satisfaction and community engagement, we strive to empower our customers to explore and enjoy a more fulfilling lifestyle.

Bold by Blazon

Purpose

A lifestyle brand that creates both timeless and reimagined classics, BONIA curates a seasonal collection of bags, accessories and footwear – each piece crafted to be loved and stand the test of time as a companion for life. With a vision rooted in craftsmanship and individuality, BONIA aims to fuel your sense of self-expression and exploration.

Value (The spirit of BONIA)

Since our earliest days in the 1970s, we have been on a mission to develop luxury and lifestyle goods that speak to every BONIA woman – not just what’s on their shoulder, but what’s in their lives. The spirit of BONIA approaches life with an ethos of adventure and romance, hoping to inspire, and continually explore new ways to empower our community.

Our Mark, Your Style

Our best-selling style since 1974, the BONIA Monogram takes our commitment to craftsmanship to the forefront. The Monogram Collection is especially designed for those with a refined taste and a strong sense of personal style. These pieces are crafted so their classic beauty can be shared for generations to come.

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