About Us
Our Story
Founded in 1994 in Yangon, Myanmar, Blazon Group has grown into a leading retail and distribution powerhouse, specializing in apparel, footwear, lifestyle brands, and FMCG products. With an extensive network of 184+ retail stores and 210+ wholesale partners, we bring world-class fashion and accessories to discerning consumers. Our diverse brand portfolio includes Adidas, Mango, Charles & Keith, Pedro, Crocs, Ipanema, Rider, Bonia, Ray-Ban, Oakley, and The Face Shop. In 2019, we expanded to Cambodia with Ipanema, reinforcing our commitment to regional growth.
Our Mission
Our mission is to inspire better living by bringing the world’s most trusted brands closer to the people of Myanmar and Southeast Asia.
We are committed to delivering exceptional retail experiences through:
- Curated international fashion and lifestyle brands
- Customer-first service across every store and channel
- A strong, diverse, and empowered workforce
- Sustainable growth that uplifts our communities
With 2000+ dedicated employees, 400+ points of sale, and a portfolio of 17 global brands, we strive to lead with purpose, innovate with passion, and serve with integrity—every day, everywhere.
Our Core Values
Customer Focus
We put our customers at the heart of everything we do. By deeply understanding their needs, we deliver exceptional value, meaningful experiences, and lasting relationships.
Play to Win Together
We believe in collaboration and collective success. We celebrate wins as a team, support one another, and push boundaries together to achieve bold goals.
Constructive Conflict
We embrace open, honest, and respectful dialogue. Through diverse perspectives and healthy debate, we make better decisions, challenge assumptions, and continuously improve.
Our Story
Blazon’s journey began in 1996 with a vision to redefine the retail experience in Myanmar. From the launch of our very first store with GIORDANO, we’ve steadily grown into one of the region’s most trusted retail leaders—serving communities, elevating brands, and creating unforgettable customer experiences.
A Legacy of Growth
- In 2000, we opened the doors to Blazon Department Store, setting a benchmark for retail excellence.
- By 2004, we diversified with Orange Supermarket, expanding into lifestyle and consumer goods.
- Between 2005 and 2021, Blazon became the home of global fashion icons—Adidas, Crocs, Charles & Keith, The Face Shop, Pedro, and many more—bringing international style to local shelves.
- Our footprint also reached beyond borders with entries into Cambodia, marking our presence in multiple Southeast Asian markets.
Today, we proudly operate 17 international brands and manage a robust network of 225 retail stores and 210 distribution points, spanning across wholesale, joint ventures, and retail counters.
Retail That Connects
Blazon is more than a company—it’s an ecosystem.
Our retail model brings together:
- Aeon Orange Supermarket – accessible everyday essentials
- Blazon Department Store – curated lifestyle destinations
- Imported Fashion Brands – global trends with local reach
These three arms keep us agile, relevant, and connected to what customers need today—and tomorrow.
A People-First Company
At the heart of our success is a vibrant, diverse workforce:
- 2,000+ employees power our vision across Myanmar and Cambodia.
- 67% women lead the charge across our stores and offices.
- We’re a young, driven company—96% of our workforce are Millennials (Gen Y) and Gen Z.
Blazon thrives on energy, creativity, and a shared purpose to do better every day. We believe in growing together—with our colleagues, our customers, and the communities we serve.
Welcome to Blazon
At Blazon Group, we are proud to introduce Blazon Retail, your premier destination for authentic and high-quality brands in Myanmar. Our mission is to provide our customers with an exceptional shopping experience, offering a carefully curated selection of both local and international brands that cater to diverse tastes and preferences.
### Why Choose Us ?
- **Quality Assurance**: We prioritize quality and authenticity in every product we offer. Our partnerships with trusted brands ensure that you receive only the best.
- **Diverse Selection**: From fashion and accessories to home goods and beauty products, Blazon Retail features a wide range of categories to meet all your shopping needs. Whether you’re looking for the latest trends or timeless classics, we have something for everyone.
- **Customer-Centric Approach**: At Blazon Retail, our customers are at the heart of everything we do. Our dedicated team is committed to providing outstanding customer service, ensuring that your shopping experience is seamless and enjoyable.
- **Local and International Brands**: We celebrate both local craftsmanship and global brands, giving you access to a unique blend of products that reflect the rich culture and diversity of Myanmar.
- **Sustainable Practices**: We believe in responsible retailing. Blazon Retail is committed to sustainability and ethical sourcing, ensuring that our products are not only stylish but also environmentally friendly.
### Explore Our Offerings
Visit our store or browse our online platform to discover the latest collections from your favorite brands. Whether you’re shopping for yourself or looking for the perfect gift, Blazon Retail is here to help you find exactly what you need.
### Join Our Community
Stay connected with us through our social media channels and subscribe to our newsletter for the latest updates, exclusive offers, and style inspiration. At Blazon Retail, we’re more than just a store; we’re a community of brand lovers who appreciate quality and style.
Thank you for choosing Blazon Group. We look forward to serving you!
Yes. Blazon Group is the authorized distributor of these brands in Myanmar. Therefore, all products purchased from us are 100% original.
Access to original branded products.
Marketing support from the brand.
Partnership with a trusted business with over 20 years of experience.
Access to high-quality products that meet customer needs.
Confidence and peace of mind to grow your business with a reliable partner.
Since Blazon Group distributes high-quality, world-renowned footwear brands, our products naturally earn customer trust.
In addition to trusted brand reputation, we are committed to offering quality
products and satisfying service to support your business.
1. Exchanges are only allowed within 3 days of purchase and must be made at the original store, with the sales slip presented.
2. Items can be exchanged if there is a size issue, factory defect, or manufacturing fault.
3. If the customer wants to exchange for a different item, cash refunds are not allowed. They may only exchange for an item of equal or higher value, and pay the difference if applicable.
4. The item to be exchanged must be in unused, original condition.
5. Socks, sport bras, and items containing elastic material are non-exchangeable under any circumstances.
6. In the case of any disputes, the final decision rests with Adidas Myanmar.
According to our Exchange Policy, size exchanges are not allowed for items bought under promotional pricing.
However, for items purchased at regular price, customers can request a size exchange by covering both return and re-delivery shipping fees.
For promotion items, if the size ordered matches the size received, no exchange can be processed—even if the customer prefers a different size.
You may refer to our full Return & Exchange Policy at the link below:
https://www.khitzay.com/pages/returns-exchange
For Yangon city, delivery typically takes 5 to 7 days after placing the order.
For other townships, it usually takes 7 to 10 days.
For upcountry addresses, we try to deliver all orders before the Thingyan holiday.
If there are unexpected delays, delivery will be made after the Thingyan holiday due to closures during that period.
If an order is cancelled by the seller for any reason, our Customer Service Team will inform you within 3 working days (Monday to Friday).
Once your order is confirmed, it will arrive within the specified timeframe.
If the seller cancels the order, we will call and inform you within working days and within the specified timeline.
Better Me, Better Us
Empower people to become better versions of themselves, fostering positive moments, actions, and changes in communities!